This is the final draft of a marketing plan made for a new smart water bottle, the AquaPal. I developed this product and planned the testing and launching of it as a project for my New Product Development course. We worked in teams of 4 and I led my group in the innovation of this particular design and positioning, as well as on the development of the business and marketing plan; including a pro forma income statement. This document is the fully realised marketing plan that we finished the course with.